Sometimes, you might feel pressured to switch to satellite TV. You have heard that it is more advanced technology, and that it holds more promise than cable that cable television is outdated. This simply is not true. Cable has been around for a long time, so it has been perfected, unlike satellite television service, which still has kinks that need to be worked out, such as its sensitivity to the weather, and lengthy and complicated installation. Cable TV is keeping up with the present and offers the same things-and sometimes more-than satellite TV. You know and trust cable, and probably so do your parents and grandparents. There is no reason to switch when Cable can provide you with anything you could possibly need.
One example of how Cable TV has kept up with modern times was its switch to digital television. This is an advanced technology where TV programming is basically transmitted as computer data. The computer data hits a special receiver box, is converted back into TV, and appears on your screen at home. The significance of this was that, as computer data, the programming was more compact, and so more programming could be sent through cables. The effect was a transition to about three hundred channels from the eighty or ninety families were previously accustomed to in the early nineties, and also more effective elimination of interference.
Stemming from this technology came another, called "switched digital video," which allowed a single channel to be sent independently of others to one cable box, at any given time. This was as opposed to a shotgun approach, where all viewers received groups of channels at once. Suddenly, more channels were able to fit in one cable than ever before!
HDTV (or high definition television) programming is as advanced of technology as it gets, and you may have heard a lot of fuss over it from satellite TV companies. They use it to promote their services and act as if Cable TV can't provide the same thing, but they can and do. It is a technology based on digital television that essentially brings movie theatre quality programming right into your living room, and with its digital TV technology, Cable has been able to make this happen.
An extremely convenient new option available to Cable subscribers is "Video on Demand," which allows viewers to select programming from an archive (be it a show or a movie) to watch immediately! Why drive into town to go and rent a movie and then go through the hassle to return it on time (or not, and then pay late fees) when you can pick anything you want to watch on a whim, right from your couch?
These are only a few of the most modern, convenient technologies that are currently available to Cable TV viewers. It is clearly not true that Cable television cannot keep up with the times. Check out some more of the options open to you from our services before you go through a lot of unnecessary hassle switching to a newer, less experienced technology that will try to charge you more for what your long time service provider can give you. You are a loyal, valued customer!
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