Making a living on earning Adsense commissions isn't all that realistic. However, Adsense commissions are a great way to supplement your income. Ask website owners today about their earnings and you'll find that many supplement their income easily with the help of Adsense advertising. Ive learned how to increase my Adsense commissions over time and will share with you all Ive discovered.
Your Adsense revenue is dependent on a number of factors including which ads you display, where you display them, and how often. Here are some factors to consider before you place your next Adsense ad. Let's begin with ad placement. Certain locations tend to be more successful than others. Google has produced a heat map that illustrates the ideal placing on a sample page layout. All other things being equal, ads located above the fold tend to perform better than those below the fold. Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page.
While this suggested map is useful as a positioning guideline, I strongly recommend putting your users first when deciding on proper ad location. Think about their behavior on different pages, and what will be most useful and visible to them. You'll find that the most optimal ad position isn't always what you expect on certain pages.
On pages where users are usually focused on reading article content, ads placed immediately below the end of the content generally perform very well. It is almost as if users finish reading and ask themselves what they should be doing next. Ads that are targeted can answer that question and get them clicking.
Ad format. Some types of ads do better than others depending on your content and layout. In my case, large rectangles in the middle of the content are best, while leader boards do not generate as much as income. Sky scrappers are the worst performers for me especially if they are on the right-hand side of the page. This is somewhat counter-intuitive to what I had originally thought. Experiment and measure the results via channels and see which formats work best for you.
Ad colors. Sometimes ads blended into the content can work wonders, but sometimes ads that contrast your site colors work best. Test a variety of ad colors to determine if different palettes generate higher than average click through rates. Other than testing the actual palettes, there's really no other way to determine effectiveness.
Number of ad units. Websites are generally permitted to display three ads, a search box, and a set of ad links. Keep in mind that you don't have to display all available ad units. In fact, you should focus on placing ads in a way that do not clutter your web page. Users going to your page and reading your content may respond to a single ad placement if it is in the right place on your web page.
Manipulate the variables noted withing this article to see which can have the greatest impact on your Adsense revenue. Keep in mind that there are many websites that do not make a great deal from Adsense ads and probably never will. The large majority however are sites that can improve results by changing just a few factors. The result can be a significant improvement in earned revenue on a daily and monthly basis.
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