Video is the future of the internet and a recent study showed that mobile users alone will consume 1.3 billion gigabytes of video a month by 2017. That means if you want to be competitive then you will need to get up to snuff and the fastest way to start using online video to market your brand is to use YouTube. If you truly want to have a great YouTube Marketing campaign, you'll need these basic tips.
Why YouTube? With over 110 million unique visitors a month who watch, on average, 65 videos per month, why would you want to be excluded from that? There are loads of opportunities available to market your product or service and expand brand awareness. Of course you've got to start somewhere so create an account, setup a channel and get it looking how you want it to look.
YouTube has a search algorithm that includes the optimization of the following: Title, Description, tags, Number of views and Rating. When you are first creating and uploading you only have control over the first three. The last two come later but you can help yourself in this regard. Make sure that the content is interesting and that it makes people want to interact and respond. If your creative quality is low and your content either uninteresting or uninformative, you simply won't get the views and ratings you need to make your YouTube Marketing campaign successful. The best idea for content? A How-To video. They generally get loads of views and if you can tie your brand into it then you're on the road to marketing success.
While producing and uploading your videos, you will also need to optimize them so that they can be found in searches. Since YouTube is a massive search engine itself with more than 3.5 billion searches a month they are the world's second largest (Google, the owners of YouTube are the first). Optimization for search is done on many levels. First you need very good tags (keywords) for your videos, then you need a very concise and useful description and you need a category for your video (chosen from a pre-existing list). Descriptions should have all the pertinent information in the first 27 characters as after that you get the ellipsis () to read more. Put a URL in the very first line of the description so that there is interactivity even outside of the video. Make it short so it fits in the first 27 characters.
Branding via URLs and phone numbers in your video is also a good idea. Also have a call-to-action which will lead people to your site and services in the video. Make sure you get the branding or call-to-action in the thumbnail as well. When you have your videos available, dropping links on popular videos helps, but be careful, don't make them look like spam. If your product or brand ties into other popular videos in some way, make spin-off videos. That will get you listed in related videos and more visibility. You can check out even more YouTube Marketing tips at ReelSEO.com.
For more information on how to harness the power of online videos for marketing, visit ReelSEO.com, the Online Video Marketing Guide. At ReelSEO, you will learn best practices and guidelines for creating, publishing, and optimizing videos for YouTube marketing
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